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Our Mission

At Fable, we strive to normalize growing food at home and indoors by creating an affordable, space-conscious appliance that gives any household the ability to grow a variety of nutrient-rich and truly organic produce, regardless of season or location.

Meet Kingswomen

THE FOUNDERS OF FABLE

Erin Marshall

Erin Marshall

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Adrienne Krozack

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Madelyn Buchmann

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What do an industrial designer, an illustrator, and a writer have in common? They're all students at Savannah College of Art and Design, and they're going to change the world.

 

In February of 2022, they teamed up under the alias Kingswomen to participate in SCAD StartUp— a weeklong design and innovation competition hosted by their university. The prompt, "Where do we go from here?" inspired them to take a hard look at the future of their planet and consider what impact they might make on that future. They spent half of their one week researching more than twenty ideas before coming across information that changed everything.

Their earth only had 60 years of farmable soil left.

With the global population increasing rapidly, Kingswomen wondered where could they look to for food production if not conventional agriculture. The answer was combining hydroponics (a method of farming that doesn't require soil) with food autonomy.

Over the next few days, Kingswomen created an all-in-one fridge and farm appliance that gave users the ability to grow a variety of produce in their own homes. The hydroponic system built into the fridge also provided many other benefits, such as being able to grow any crop, any season, anywhere as well as reducing carbon emissions. Still, the product needed a name.

Sometime around 3:00 am, inspiration struck. Shortening the distance from farm to table. Farm to table. Farm to table. Farm to table. Fable.

After 1 week, 1245 minutes of Zoom calls, and 19 hours of rendering, Kingswomen presented Fable to the judges, and placed 1st out of more than 90 teams.

Now, Fable and the Kingswomen behind it are dedicated to revolutionizing the agricultural industry by giving every human on earth the agency to grow their own food knowledgeably and sustainably.

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